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I'm Miad Ghazi.
SEO & GEO Specialist

Over 5 years of experience and a passion for data-driven digital marketing. No fluff, just real results.

LET'S WORK TOGETHER

— NICE TO MEET YOU

You're probably here because
you're looking for a serious SEO consultant.

I’m Miad. I’ve been doing SEO for over 5 years and I’ve had the chance to work with very different kinds of companies: from iGaming sites with hundreds of thousands of monthly visitors, to small local businesses.

The thing I love most about it? SEO is never the same twice. Every project is a new challenge, every site has its own problems, and every client has different goals.

— BY THE NUMBERS

Real results on
real projects.

These aren’t showroom numbers — they’re concrete results from projects I’ll detail later.

★ FLAGSHIP PROJECT
+480%
Organic traffic growth. Emergency Plumber London — the project I’m most proud of.
66% conversion rate. Built a complete organic acquisition system from scratch.
SCALE
700K+
Monthly visitors managed
Multi-region iGaming platform
EXPERIENCE
5+
Years in SEO
Multi-sector, multi-market
PERFORMANCE
66%
Conversion rate
On a local B2C project
RANKING
64%
Commercial keywords in top 10
Sustained organic growth
PATH
4
Companies — real clients
iGaming → B2C → B2B → Local

— WHAT I DO (AND DON’T DO)

Transparency,
above all.

To be clear from the start: I don’t have a team of “juniors” working on your projects while I sign the reports. When you work with me, you work with me.

✓ WHAT I DO WELL
When you work with me, you work with me. Period.
→ Technical SEO audits
I take apart your site piece by piece to figure out what’s holding it back
→ Data-driven strategies
No “gut feeling” decisions — only numbers and analysis
→ GEO (Generative Engine Optimization)
Being visible in Google AI, ChatGPT, Perplexity
→ International SEO
Hreflang, multi-region, enterprise site management
→ Local SEO
For businesses that want to be found in their city/area
→ Link building
Quality over quantity, always
→ Data analysis with Python and R
When standard tools aren’t enough, I write the scripts
✗ WHAT I DON’T DO
I’m not an agency, and I don’t sell smoke.
✗ Promises of “page 1 in 7 days”
Anyone who promises that is lying to you
✗ Black hat SEO
Tricks that get you banned after the first algorithm update
✗ Pre-packaged service bundles
Every project deserves its own strategy
✗ Copy-paste reports
Auto-generated from Semrush
✗ Working with clients without vision
People who want to “do SEO” without understanding the value of strategy

— MY JOURNEY

4 companies, 4 sectors,
lessons I apply today.

Not linear, but every experience taught me something I apply today to my clients’ projects.

07/2023
— 11/2025
Zealium Media
SEO Specialist
I managed SEO strategies for an iGaming site with 700,000+ monthly visitors. I handled complex migrations, multi-region hreflang, compliance content management for different regulations, and technical optimization at scale.
06/2023
— 01/2024
Emergency Plumber London
SEO & SEM Specialist
The project I’m most proud of: +480% organic traffic and 66% conversion rate. I built a complete organic acquisition system from scratch for a local business.
01/2023
— 06/2023
AI bees
SEO Specialist
I handled SEO, CRO and content planning for B2B clients. Prepared strategies and presentations for 7 different clients, working across diverse sectors and sizes.
12/2019
— 08/2021
DrSEO
SEO & SEM
My early years in the field. Worked on B2C and B2B clients, handling content audits, link building, keyword research and on-page optimizations. Where it all started.

— TECHNICAL SKILLS

Classic SEO + programming.
What sets me apart.

I combine traditional SEO skills with programming and data analysis. Here’s what that means in practice.

01
SEO Tools
What I use every day.
→ Semrush, Ahrefs
Keyword research, competitors, link audit
→ Screaming Frog
Deep technical audits
→ GSC + GA4
Performance and diagnostics
→ Looker Studio
Custom dashboards per client
→ SurferSEO
Data-driven content optimization
→ Profound
AI / GEO monitoring
→ HubSpot CRM, GTM
Lead gen and tracking
02
Programming
When tools aren’t enough.
→ Python
Automation, Pandas/NumPy, custom reports
→ R
Advanced data visualizations
→ SQL
Database queries and structured analysis
→ HTML, CSS, JS
To communicate with developers
03
CMS Experience
Platforms I work with.
→ WordPress
The classic, I know it inside out
→ Shopify
For e-commerce projects
→ Webflow
For modern corporate sites
→ Next.js + Strapi
For headless tech-oriented projects

— CERTIFICATIONS

6 certifications to
structure the skills.

SEO is learned by doing, but certifications help structure the knowledge. Here are the ones I’ve earned over the years.

Google
Google Ads Search Certification
Amazon
Amazon DSP Certification
Amazon
Amazon Ads Campaign Optimization
HubSpot
HubSpot Academy SEO II
LinkedIn
Digital Marketing Foundations
Adobe
Adobe Analytics Foundations

— HOW I WORK

No fluff.
Here's what you can expect.

Exactly what happens if you decide to work with me, phase by phase.

01
30-MIN CALL — FREE
PHASE 01
Let’s start with a conversation
A free 30-minute call where you tell me about your project, goals and problems. No obligation. If we click and I genuinely think I can help, we go forward. If not, I’ll honestly tell you what you need.
02
WEEK 1
PHASE 02
Audit before any proposal
Before sending you a quote, I take a serious look at your site. I want to understand where we’re starting from, where the opportunities are, and how much work is really needed. Only then can I give you an honest proposal.
03
WEEK 2
PHASE 03
Custom strategy, not a package
I hate standardized SEO packages. Every project is different, every niche has its own rules. The strategy we build together is based on your business, your real competitors and your resources.
04
ONGOING
PHASE 04
Clear and transparent communication
I work over Slack, WhatsApp, email — whatever you prefer. No complicated “progress reports”. I update you regularly with clear reports (Looker Studio if you like visuals, PDF if you prefer classic).
05
ONGOING
PHASE 05
Results, not vanity metrics
Impressions are nice but they don’t pay the bills. We focus on the metrics that really matter for your business: qualified traffic, conversions, ROI. Everything else is noise.

— FREELANCE VS AGENCY

Honestly?
It depends on the project.

Agencies work well for some things, freelancers for others. Here’s my take, without selling you the dream.

★ MY POSITION
“When you hire an agency, you also pay for the coffee breaks of 12 people. When you hire a freelancer, you pay for the work that actually gets done.”
✓ PICK ME IF
You want a direct partner.
→Direct contact, always — no account manager filter
→More time dedicated to your project
→More transparency on costs — no company overhead
→Fast decisions — no committees or bureaucracy
→One person to build a long-term relationship with
PICK AN AGENCY IF
You need 10+ full-time people.
→You need a team of 10+ full-time people on your project
→Monthly budget in 6 figures with parallel services (PR, ADV, Branding)
→Rapid scaling with 50 pieces of content a week

— OUTSIDE OF WORK

Based in Milan,
but I work anywhere.

When I’m not staring at Google Search Console or writing Python scripts, I love to keep learning. SEO changes every week, and reading, experimenting, testing new things is an integral part of my work.

For me geography is just a detail: what matters is the quality of work and chemistry between people. If you want to know anything else about me, just write to me directly.

→ READY TO WORK TOGETHER

Got a project
in mind?

Drop me a couple of lines and let’s see together if we can make something good. 30-min free call, zero obligation.

Response guaranteed within 24 business hours.

BOOK A FREE CALL →