Generative Engine
Optimization (GEO)
Get your brand cited in Google AI Overviews, ChatGPT, Perplexity, and the new generation of AI search engines.
Boost My SEO> GEO
— WHAT IS GEO
SEO for the era of
Artificial Intelligence.
Generative Engine Optimization (GEO) is the emerging discipline focused on optimizing content, websites, and brands to be cited, recommended, and mentioned by AI-powered generative search engines.
Unlike traditional SEO that focuses on SERP rankings, GEO aims to ensure your brand gets cited directly inside Google AI Overviews, ChatGPT, Perplexity, Copilot, and Gemini.
As a consultant specialized in GEO, I help brands position themselves where most competitors haven’t arrived yet.
— WHY GEO IS CRITICAL
Google AI Overviews appear
for 80% of queries.
Google AI Overviews is now active in dozens of countries — radically reshaping user search behavior. Users increasingly accept AI answers without clicking traditional results.
— GEO VS SEO
8 ways GEO differs
from traditional SEO.
GEO and traditional SEO are complementary, not alternatives. But they differ significantly in strategy, goals, and KPIs.
— MY APPROACH
My approach to GEO:
a 5-phase process.
As a GEO consultant, I integrate advanced technical skills with cutting-edge strategies. Python, R, Profound, deep LLM understanding, and traditional SEO — combined into one approach.
Before any strategy, I systematically test your industry’s key queries across Google AI Overviews, ChatGPT, Perplexity, Copilot, and Gemini.
→ AI citation audit for target queries
→ Competitor analysis across AI responses
→ GEO vs traditional SEO visibility gap
→ Current E-E-A-T profile assessment
LLMs cite sources that demonstrate real experience, documented expertise, and verifiable trustworthiness.
→ Long-form content based on data and verifiable statistics
→ Direct-answer format for AI Overviews citation
→ Original deep-dive content as primary sources
→ Python and R for semantic content analysis
Implementing advanced structured data helps AI models understand and correctly classify your site information.
→ Advanced Schema Markup: Article, FAQPage, HowTo, Organization, Product
→ llms.txt file optimization
→ Robots.txt for AI crawlers (GPTBot, Google-Extended, PerplexityBot)
→ Core Web Vitals optimization (LCP, INP, CLS)
LLMs draw from massive corpora of authoritative data. Your brand needs to be present across sources LLMs trust.
→ Digital PR placement in industry publications
→ Strategic guest posting on high-DA sites
→ Wikipedia, Wikidata, LinkedIn brand profiles
→ Trustpilot, Clutch reputation management
I use Profound — the specialized AI visibility tracking tool — combined with custom Python scripts.
→ Profound: citation rate, topic coverage, AI share of voice
→ Looker Studio dashboards over time
→ Monthly reports across major engines
→ Citation gap analysis vs competitors
— MY SERVICES
6 services to position you in
every AI search engine.
A complete range of GEO services integrated with traditional SEO, tailored to your business needs.
— INDUSTRIES
GEO for your
industry.
GEO applies to any industry, but strategies and priorities vary. Here’s where I have direct hands-on experience — including a flagship project that defines my approach to scale.
— MY PROCESS
From audit to AI visibility
in 5 phases.
A clear, structured process — from initial consultation to continuous monitoring.
— INVESTMENT
GEO pricing,
custom-quoted.
Costs depend on project complexity, site size, and required services. All prices exclude VAT.
— FAQ
Frequently asked
questions.
Everything you need to know about Generative Engine Optimization.
GEO is the discipline that optimizes websites and brands to be cited by AI-powered search engines like Google AI Overviews, ChatGPT, Perplexity, and Copilot. Unlike traditional SEO, GEO aims to make your brand an authoritative source within LLM responses.
Traditional SEO aims to rank in classic SERPs through keywords and backlinks. GEO aims to be cited directly inside AI responses. They’re complementary: SEO drives organic clicks, GEO boosts brand awareness even without direct clicks.
No. They’re complementary. Google still shows classic organic results alongside AI Overviews. The winning strategy in 2026 is integrating both approaches to maximize total visibility.
Different KPIs from traditional SEO: Citation Rate (% of queries where AI cites your brand), Brand Mentions in LLM responses, AI Share of Voice vs competitors, AI Traffic. I use Profound and custom Python scripts.
Technical optimizations (Schema, llms.txt) can have rapid impact (weeks). Building authority for LLMs takes longer (3-6 months) because models update periodically with new training data.
Yes — GPTBot, Google-Extended, PerplexityBot, others. But blocking them excludes you from being cited by those models. I’ll evaluate the right strategy with you based on business goals.
Build E-E-A-T authority: original in-depth content, citations in authoritative LLM-feeding sources (Wikipedia, industry pubs), proper structured data, brand consistency across platforms.
Absolutely. International SEO + GEO combine: each market needs localized optimization for the dominant AI engines in that region.
A new standard configuration file specifically designed to guide AI models in understanding your site. Implementing it correctly helps AI crawlers identify your most relevant pages.
Yes — particularly so. For SMBs, GEO is a major opportunity to compete with large brands on AI visibility, often with lower investment than competitive traditional SEO.
→ READY FOR AI SEARCH
Is your brand visible
in AI search engines?
Run a free GEO Audit and discover how your brand appears in Google AI Overviews, ChatGPT, and Perplexity.
Response guaranteed within 24 business hours.