Miad Ghazi · Based in Milan, working internationally
International SEO consulting.
A practical plan for your next market.
I help businesses decide where to expand, which pages they need, and how to make their language and country versions work together.
From market research to hreflang and launch checks, the work follows your priorities, your website and the team available to deliver it.
Remote collaboration in English. Meetings in Milan by appointment.
Research before rollout
International SEO services: choose your next market
International SEO helps a website serve people searching in different countries or languages. The work connects local keyword research and useful language versions with the URL structure, internal links and technical signals that help search engines find the appropriate pages. My international SEO services bring those decisions into one plan for your team.
Search demand alone doesn’t make a market worth entering. I compare relevant searches and competing pages with what your business can actually offer: products, delivery, support, pricing and the resources needed to maintain another version of the site.
The research is done for each agreed country and language. Translating a domestic keyword list can be a starting point, but it doesn’t establish how people search or what they expect to find.
Where specialist language or local commercial knowledge is needed, we agree who will review it. I don’t present automated translation as native-market expertise.
- New country, same language
Check whether differences in availability, terminology, currency or service justify a regional page.
- New language, existing market
Plan useful language versions around the audience, not an assumption that every language needs a separate country site.
- Existing international website
Find gaps in targeting, content and measurement before expanding further.
What the work covers
Connect market research with technical delivery
Market and search-intent research
Country-specific keyword research, review of competing search results, and a prioritized map of pages to create, adapt or improve. Launch priorities reflect commercial relevance as well as demand.
Language and country targeting
Review URL structure, hreflang, canonical signals, indexability, sitemaps and language selectors. I check that users and crawlers can reach each version without being forced into another locale.
Localized content planning
Briefs address the questions, examples, terminology and buying conditions relevant to each market. Translation, editorial review and legal checks have named owners and an agreed scope.
Launch checks and measurement
Validate priority pages before and after release. Track search clicks and relevant landing pages by country, alongside leads or sales where reliable tracking exists. Reporting separates delivery progress from business outcomes.
Need a wider technical review? An international project focuses on the relationships between markets and language versions. A technical SEO audit can cover broader crawling, rendering and performance issues.
Multilingual SEO services for an existing website
If translated pages are already live, I start with a language-version inventory rather than proposing another translation project. We map equivalent pages, identify missing commercial information and compare search queries with the pages that actually appear. A multilingual SEO audit can then separate content-localization gaps from indexing, internal-linking or hreflang implementation issues.
The output identifies which pages to retain, improve or investigate further. Pages are not removed simply because a newer language version has little traffic, and a shared language is not treated as proof that two countries need identical content.
International e-commerce SEO and B2B expansion
For an online store, country targeting has to match the catalogue customers can buy from: product availability, delivery information, currency and relevant category searches. For a B2B website, the priority may be service applications, technical specifications and a usable enquiry journey. I work with the business owner and local reviewers to establish those differences before preparing localization briefs.
This keeps international keyword research connected to real landing pages and business capacity. A high-volume phrase is not automatically a priority if the offer, fulfilment or sales support is not available in that market.
A controlled rollout before a wider global SEO programme
We can start with a defined market and a small set of commercially useful pages. The launch checklist records page ownership, language review, equivalent URLs and acceptance checks. After release, we verify the published output and review the agreed country-level data before extending the approach. This gives the team a repeatable process without assuming that performance in one market will transfer to another.
The decisions behind the tags
Choose a structure your team can maintain
Country domains, subdomains and subfolders can all be appropriate. I assess the existing setup, operational constraints and migration risk before recommending a change—not a universal winner.
Hreflang connects equivalent pages
It helps identify language and regional alternatives; it is not a ranking guarantee. Checks include valid codes, return links, self-references and whether the linked pages are accessible and appropriate equivalents.
Canonical signals need a separate decision
A translated page should not automatically canonicalize to the English original. Similar same-language regional pages need careful review so canonical and hreflang signals support the intended setup.
For the underlying guidance, see Google’s multilingual and multi-regional documentation.
A plan you can work from
What you receive
- A prioritized market and page roadmap
- Keyword-to-page mapping for the agreed markets
- Technical findings with affected URLs and recommended actions
- Localization briefs and a clear division of responsibilities
- Launch checks and a measurement plan
Not every engagement needs all five. The proposal defines the markets, deliverables, formats and implementation support before work starts.
Relevant publications and local sources can help build visibility, but a backlink’s country suffix alone does not establish its value. Outreach, content production and any third-party costs are scoped separately.
GEO across markets: questions and cited sources may differ by country and language. A separately scoped GEO review can examine those patterns and the clarity of your business information. Observed citations are not equivalent to traffic or revenue, and no special AI markup guarantees inclusion.
A regional-page brief for a pilot launch
| Page decision | An existing /services/maintenance/ page may serve both markets. Separate /en-gb/ and /en-us/ pages need a useful commercial reason. |
|---|---|
| Differences to verify | Equipment supported, service availability, terminology, currency and enquiry requirements. If the offer is identical, document why a shared page is sufficient. |
| Brief | Reader: maintenance buyer. Questions: equipment fit, service coverage and information needed for a quote. Use only details confirmed by the business. |
| Owners | Business contact approves commercial facts; the agreed local reviewer checks wording; the developer implements routing and targeting. |
| Pilot handover | Page/keyword map, localization brief, release checklist, assigned owners and unresolved items. Check the published journey before widening the rollout. |
Working directly with me
From the first review to launch
- 01
Define the starting point
We agree the markets, business goals, existing constraints and access needed. A focused audit may come before a rollout plan.
- 02
Research and prioritize
I review demand, competing pages and technical findings. We select the first pages and decisions that need attention.
- 03
Coordinate delivery
We assign content, development and review tasks. Implementation can be handled by your team or included within an agreed scope.
- 04
Check and refine
Validate the release and review market-level indicators. Delivery dates are agreed separately from any expectations about search growth.
Experience with multi-region sites
My work has included a sports betting website with complex international targeting. Its historical scale exceeded 700,000 monthly Google Search Console clicks—not unique visitors or growth attributed to me.
This describes site scale, not a current monthly average or a forecast for your project.
Your point of contact
You work directly with me, Miad Ghazi. I coordinate the SEO decisions with your developers and content reviewers, and identify specialist input where needed.
More about my backgroundScope and fees
International SEO consulting costs
These are indicative prices. The proposal confirms the markets, site complexity, deliverables and responsibilities. Translation, specialist review and development requirements are agreed separately.
- International SEO audit · 2–3 markets
- From €1,500
- International SEO audit · 5+ markets
- From €3,000
- Expansion strategy and roadmap
- From €2,500
- Hreflang and regional-targeting implementation
- From €1,200
- Localized keyword research
- €600 / market
- Ongoing international SEO
- From €1,500 / month
- Hourly consulting
- €150 / hour
Prices exclude VAT. Final scope and cost are confirmed before work begins. The initial consultation is free; it is not a full international SEO audit.
Before we begin
Questions about international SEO
What is the difference between international and multilingual SEO?
Multilingual SEO concerns different language versions. International SEO also covers country-level differences, including countries that share a language. The right setup follows the audiences you serve, rather than creating a separate site for every possible locale.
Do we need to translate the whole website?
Not necessarily. Start with the pages and supporting information that let people understand and use your offer. A limited rollout still needs a coherent journey, including navigation, contact or checkout information and relevant policies.
Can we expand internationally from a .it domain?
A .it domain signals Italy. I would assess a generic domain or country-specific domains alongside the existing setup and migration risk. Adding a language folder does not remove the country signal of the domain.
Does hreflang prevent duplicate-content problems?
Hreflang identifies alternatives; it does not replace canonical decisions or improve the content itself. Translations are not automatically a duplicate-content problem. Similar pages in the same language need separate assessment.
How long will it take to see results?
There is no dependable universal timetable. Launch readiness depends on scope and your team’s capacity; search performance also depends on demand, competition, the site’s history and implementation. We agree delivery milestones and monitor outcomes without guaranteeing rankings.
Do you write content in every target language?
Language requirements are agreed before the project starts. I can work with your writers, translators and market specialists, using SEO briefs and review criteria. Native-language expertise is not assumed or claimed for every market.
Choose the next step
Which market are you considering?
Send your website address, the countries you serve and where you want to expand. We’ll discuss the scope and what needs to happen first.
Free initial conversation. No ranking or AI-citation guarantees.